I don’t know about you, but I’m a true lover of Instagram. It’s a place where independent brands can connect with people on a national or even global scale, which is great for the difficult to find locations throughout The Cotswolds, enabling them to grow their audience and potential customers. Instagram offers an online platform to showcase products and increase engagement – plus, the pictures are rather pretty.
I’ve been on the hunt for the best Instagram accounts of boutique Cotswolds fashion brands, and I’ve been spoilt for choice. There are so many lovely independent shops around, all selling beautiful clothing and accessories. In the end, I picked the accounts that most appealed to me; the ones who post fairly regularly to keep their products at the forefront of their customer’s minds.
I believe it is so important to support our local Cotswolds fashion entrepreneurs. Without them, we wouldn’t have diversity, we wouldn’t have such great choice, and we wouldn’t have true quality. Choosing to shop with them instead of a high-street store is a way of contributing to our community, while keeping them alive.
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[SWEET PEA] … one of our very first handbags and one of our best sellers still to date ❤️ Sweet Pea is a classic. The perfect size to carry all you need day to day . Inside features a full Harris tweed lining of course , a zipped pocket and two open topped pockets measured perfectly to fit most phones . There are also two hidden side pockets allowing you to access your keys etc without having to unzip your entire handbag . Perfect for someone like me who is forever losing them ! We have one chocolate brown Sweet Pea available on our studio rails , you can order online ( link in bio) or simply DM. As with all RedMeg products you get Free UK shipping as standard and a free conditioning treatment every year for the life of your bag ✨Blooms from the lovely @thestowflowershop as always 😁#myredmeg
Red Meg started up in 2014, by a lady (Meg) who wanted to combine “her passion for design, British manufacture and a strong drive to set up her own business”. Based in Burford, they design, produce and sell hand-crafted leather handbags to the highest quality. Not only are their products beautifully made and designed in The Cotswolds, they are also functional and practical. I love how aesthetically pleasing their Instagram grid is, and how it’s a perfect mix of bags and scenery. They even have two story highlights – ‘Red Meg loves’, which features their favourite items, and ‘The studio’, which captures what goes on behind-the-scenes of making the bags.
Chosen by Vogue as one of the best fashion boutiques in the UK, Anna Lizzio makes gorgeous clothes and accessories for women. Anna, a textile designer, and her mum create the most stunning products, inspired by life in Argentina, Italy and Greece. Their Instagram account is active, without being ‘pushy’ – showcasing their clothes and contemporary shop. It has a welcoming feel – real photographs, taken in a professional style.
Based in Broadway, Country Master offer a boutique clothing range for men of the Cotswolds. They are a family business, run by Jamie and her husband, as well as her mother, her father (Country handy-man) and her sister (creative). Their personalised suit service offers a unique perspective on men’s shopping – making those special occasions even more unforgettable. Although less active than others, their Instagram account is still well run. You really get a sense of the family vibe this brand has created, and the photos are interspersed with their professional, smart products.
Again, a lovely family-run business based in Broadway and Cirencester, which are two typically beautiful Cotswolds towns, Sue Parkinsons sells products from a wide range of different brands, including clothes, accessories, homeware, beauty and shoes! They were established forty-five years ago in 1973, and have since flourished. Like the other brands featured in this article, they have an online store, as well as shops, making convenient gift-buying a joy! Their Instagram grid is so aesthetically pleasing – all photographs have a professional, yet inviting feel about them. They showcase their products well, offering a range of lifestyle posts, like the one above. I like the use of their story highlights, offering a behind-the-scenes look on what goes on. They also have a ‘style edit’ story, giving customers ideas of how to wear their products, and a ‘home store’ story, where you get a sneak-peek into their shops.
With over two-hundred-and-forty-thousand-followers, Olive Clothing is by far the most popular account. With ten different story highlights going on, and a new post nearly every day – this is surely an impressive Instagram. Their style is created in collaboration with their “network of independent designers, who combine heritage with modernity, simplicity with playfulness, and street style with understated elegance”. Their flagship store is based in Cheltenham, which is beautifully set up. Their window displays always caught my eye when I was living there myself. Their photographs on their Instagram grid are mostly flat-lays, which are minimalistic and contemporary, while offering great ideas to customers of how to style outfits. I love the consistency, the neutral colours and the thoughtfulness that is put into each post.