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Following success in the Far East for its architectural and events media display solutions, G-SMATT has established its European HQ in Oxford. The company, led by Dr Orhan Ertughrul, is bringing the benefits of its unique smart glass solution, to the architectural city of Oxford’s planning audiences and events industries. Orhan is joined by Niraj Kapur, Sales Director and a team of experienced and skilled design and architectural personnel.

SMART GLASS (G-SMATT GLASS), which is comprised of FTO glass, resin, LED and an electronic product, is a cutting edge convergence ICT product. As a new material that has the characteristic of a glass product as well the electronic nature of LED, our product was developed by convergent processes including three significant points such as application of raw materials, meticulous production process and utilization of specially designed equipment. Without any additional attachments, SMART GLASS (G-SMATT GLASS) enables one to display images, patterns or a variety of media through glass itself in spaces where transparency is required.

After Cotswold Allure Magazine was able to see and interact with SMART GLASS (G-SMATT GLASS) for ourselves, it is quite clear that this product will change major cityscapes as we know them. However, more excitingly for us, thanks to this product’s non-intrusive properties, having such tight development regulations within some areas of the UK, like across The Cotswolds, SMART GLASS (G-SMATT GLASS) could hold the key to bringing the look, feel and interaction of our English Heritage filled country towns and cities into the 21st century.


Dr Ertughrul, Executive Vice President Europe, said;

“G-SMATT’s digital glass façade has had an amazing response in South Korea and we’re excited about the opportunities for both architectural and event solutions in the UK and wider European market. Oxford is a vibrant area for business and with its excellent transport connections, it is the ideal location.”

The company’s newly refurbished offices at King Charles House, Park End Street, Oxford, contain two walls of the media active glass, and were opened in August by Ho Joon, G-SMATT’s Chief Executive and Councillor Fooks, Lord Mayor of Oxford, who said;

“We are very pleased to welcome G-SMATT to Oxford and delighted that they have chosen our city for their European headquarters. Oxford is keen to embrace the benefits of being a ‘smart’ city and we look forward to opportunities to work with G-SMATT as our plans progress.”


(Imagery by David Savill Photography:


Constructing a building with a digital media façade with full connectivity means that the sides of the building can be used to share information, for example local traffic updates, advice from emergency services and news from local councils. This same connectivity will also allow building owners to project the purpose of their buildings into the community, change the way their buildings are perceived and create new business models where the building itself can function as a revenue generator.

The company is also using the same glass on its G-Tainer product, a combination of smart glass and a steel container structure that allows companies and brands to communicate and interact with their audiences in a new and exciting way.

The small LEDs that provide the media capability are placed at regular intervals, approx 69-90mm apart, depending on the specification and when viewed from the inside there is less than 1% reduction in visibility through the glass. This is considerably less than other current alternatives such as where an overlay or frame structure is used, which can give the impression of being in a cage or prison cell when viewed by the building’s occupants. Even when illuminated at night people within the building are not dazzled by reflection as less than 10% of the light emitted by the LED’s is reflected into the building

G-SMATT Glass is successfully installed at several locations in Asia including the Shanghai Stock Exchange.

What do you think of this exciting new technology? Do you think it could be the answer to bringing country towns and cities into the future, without the need of costly and intrusive major destruction/construction projects? Let us know below, or find us on Social Media:   #CotswoldAllure   @CotswoldAllure.

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