Sign up with your email address to be the first to know about new products, VIP offers, blog features & more.


An event unmatched by any other throughout the Cotswolds, Cheltenham Race Week, also known as The Festival, is four adrenaline fueled days at Cheltenham Racecourse, packed with champagne, fine fashion and glamour, accompanied by the roar of horse and jockeys defending the honour of trainers and owners.

And also, Guinness. Lots and lots of Guinness.

All images by: David Savill Photography

Cheltenham Race Week is one of the largest meets in the racing calendar, it is the highlight of jump season, massively anticipated and is where many great champions are born. At the very least, this event is ‘bucket list’ worthy for everyone wherever you are, to experience at least once.

Don’t believe me? Check out their latest promotional video below, then book your flights to The Cotswolds…


Held over four days, Cheltenham Race Week 2018 was visited by over 260,000 racegoers, all descending upon Prestbury Park. Even with record numbers of visitors, here is where I must congratulate the entire Cheltenham Racecourse team, for being mind-blowingly organised (and very friendly) throughout the entire week.

This year, having so many style-craving readers, Cotswold Allure Magazine attended Cheltenham Race Week to focus on the people of the event, who all had made efforts to dress to impress for this exquisite event.

But first, a few highlights from The Festival:


Special mentions from the event need to go to trainer Gordon Elliot and jockey Davy Russel.

Gordon Elliot was announced leading trainer of Cheltenham Race Week 2018, just beating Willie Mullins with 8 wins to 7 wins, an incredible achievement. Elliot said: “To have eight winners is great, I just can’t believe it, it’s a dream come true.”

Davy Russel was announced leading rider of Cheltenham Race Week 2018, taking the Holland Cooper Leading Jockey Award from his closest rival Jack Kennedy. Davy said: “It’s very nice to win it at this stage of my career. Jack was really close but he’ll have plenty of opportunities to win it in other years, he’s only young.”


For this year’s Cheltenham Race Week styles, we were lucky to be given a gap between unusual March snowfalls, where warm rays of sun could be felt, accompanied by ice cold breezes.

Ladies day held the traditional #ColourMeMarch competition, where ladies were encouraged to add a splash of colour to their outfits, with the chance of winning a Mini Cooper, which brought some incredible looks

(Left) Amy Brown – Playsuit: BooHoo / Hat: Willow & Lace / Bag: Principle
(Center) Milliner: Jennifer Wrynne – Suit: Ted Baker / Shoes: Jimmy Choo / Bag: YSL / Hat: Jennifer Wrynne
(Right) Charlotte Hamilton – Dress: Coast / Hat: Willow & Lace / Scarf: Alley Kats / Shoes: Steve Madden



(Left) Mark Gibbs – Suit: Moss Bros / Shoes: Lulu Guinness
(Right) Milliner: Suzanne Ryan – Dress: Boutique in Spain / Shoes: Upstyled herself / Bag: Lulu Guinness / Hat: Suzanne Ryan


(Left) Lystra Adams – Outfit: Deborah Coates / Hat: Sharper Millinery
(Center) Gillian Gilbourne – Jacket: Timothy Foxx / Bag: Will Bees Bespoke / Gloves: M&S / Shoes: ASOS / Hat: Timothy Foxx
(Right) Lucy Ralph – Coat: Iona Ralph / Hat: Aoife Hannon


Ladies Day #ColourMeMarch winner: Kate Drury


The winner of the Cheltenham Race Week #ColourMeMarch 2018 competition was Kate Drury, completely taken by surprise: “I can’t believe it, I’m totally shocked and so happy, it’s made my day!”

Kates outfit included – Jacket: Zara / Belt: Hicks & Hide / Dress: Pretty Little Thing / Shoes: Aldo / Hat: The Cotswold Milliner

If you think the ladies were the only side making an effort in 2018, you’d be very wrong. Throughout the 3 day spectacular, the men were holding up their end, seeing clothing from designers such as Marc Darcy, Riess, Ralph Lauren and Simon Carter.


More great outfit efforts were being rocked by:


(Left) Hannah Cook – Coat: Superdry / Dress: Allsaints / Boots: Stuart Weitzman / Bag: Kate Spade / Sunglasses: Prada
(Right) Kaylie Bloxham – Coat: Holland Cooper / Boots: Kurt Geiger / Hat: Wizzer & Whitehead


(Left to Right) Hannah Chapman, Amy Morgan, Hannah, Voules, Felicity Hook, Louise O’Regan, Kate Walton

In-between races, hordes of Racegoers leave the front lines and televisions to either enjoy more Champagne, Guinness, fine food (or burgers) and also to browse one of many exhibitors and sponsors of Cheltenham Race Week.

This year, Bentley brought with them an armada of their finest vehicles, continuously driving between the helicopter lading and the racecourse. Within their marquee, they showcased the brand new continental GT, along with their latest 4×4 the Bentayga.


However, if this wasn’t an impressive enough effort from Bentley, the Mulliner team created a limited edition Bentley Bentayga especially for Cheltenham Race Week, with Jockey Club personalisations throughout, including jockey club stitching on the seating and the first ever tweed interior!

Cheltenham Race Week Bentley Bentayga



Situated next-door to Bentley was another main Cheltenham Race Week sponsor, Boodles, displaying their exquisite jewellery, including their infamous Circus range, their Sophie range and a unique piece created for Cheltenham Race Week.

Unique for Cheltenham Race Week by Boodles



An interesting experience of Cheltenham Race Week, is how each day brings with it a completely different feel. Ladies Day is usually quite ‘happy go lucky’ with a large proportion of it’s focus leaning towards fashion. St Patrick’s Day is rather light hearted, with more of a focus towards Guinness.

Guinness Village at Cheltenham Racecourse.


Whereas Gold Cup day at The Festival is a completely unique experience. Spirits are still very high, however, there is a noticeable more relaxed and slightly serious atmosphere across the racecourse. This is a perfect day for couples and families, of which there were plenty.



Quite literally everyone who is anyone wants to be at Cheltenham Race Week in the Cotswolds, it is a time where titles and statuses vanish, where everyone is there to enjoy the experience. This means that you simply do not know who you’ll be rubbing shoulders with throughout the week. Here are some of the wonderful people Cotswold Allure Magazine met:




There is simply no other event like Cheltenham Race Week. It brings hundreds of thousands of people together with one overall focus. The atmosphere is continuously electric throughout the entire event.


This 2018 Cheltenham Race Week was an eye opening experience with respect to how the racecourse is developing the event over recent years. The racecourse has completed enormous renovation projects, everything during the event runs like clockwork, the racecourse now has their own temporary airport (with a fleet of Bentley’s on standby) the event also include 70 of the finest independent brands populating a temporary shopping centre and, the event is now attracting numbers of over 260,000 people.

Cheltenham Race Week just seems to become ever larger and more impressive every year, which begs the question, what will 2019 bring?

You can secure your tickets for Cheltenham Race Week 2019 here:

Did you visit Cheltenham Race Week 2018? What were the highlights for you? If you see yourself in any of our imagery, be sure to share our article on Social Media.

All images by: David Savill Photography

« 1 of 6 »


Share this article

What do you think?

Your email address will not be published. Required fields are marked *

No Comments Yet.